2026 Best of Home Care® Award Winner · 3x · Activated Insights
Every Service.
Every Package.
One Proven Operator.
The complete menu of coaching programs, technology systems, compliance services, and growth solutions from Sharon C. Newman, active owner of Right Choice Home Care, Chicago metro.
$55K–60K
Franchise
startup fee
startup fee
vs
$24,997
VIP Platinum
everything included
everything included
+
5-7%
Royalties franchises
take forever
take forever
VS
0%
Sharon takes.
You keep it all.
You keep it all.
01 — Core Coaching Programs
Choose the Level of Support
That Matches Your Stage
Every tier is built on the same award-winning playbook Sharon runs at Right Choice Home Care —
scaled to where you are and where you’re going. Each level includes everything below it.
Foundation
Exploring the industry
$2,997
or 3 payments of $1,097
- Video training library
- Monthly group Q&A call
- 1 private strategy session
- Community access
- 6 months platform access
Accelerator
Ready to launch
$7,997
or 6 payments of $1,447
- All Foundation +
- Policies & Procedures Manual
- HR + intake document package
- 4 coaching calls
- Marketing starter kit
- Digital AI Vault access
- 12 months platform access
VIP Elite
Scaling with systems
$14,997
or 12 payments of $1,347
- All Accelerator +
- Full White-Label Tech Suite
- Unlimited 1:1 coaching calls
- Voxer / text access to Sharon
- Revenue strategy session
- Quarterly business reviews
- Digital AI Vault access
- 12 months platform access
VIP Platinum
Max access + immersion
$24,997
or 12 payments of $2,247
- All VIP Elite +
- 3-Day Live Intensive Event
- 2 Shadow Days at Right Choice
- VIP Mastermind access
- Emergency support line
- Vendor introductions & referrals
- Digital AI Vault access
- 12 months platform access
Home care franchises charge $55,000–$60,000 in upfront franchise fees plus 5–7% of all revenue, forever — and they still don’t provide you with clients. VIP Platinum at $24,997 gives you more hands-on support, proven award-winning systems, and you keep 100% of your revenue. No royalties. Ever.
02 — White-Label Technology Suite
The Same Systems That Power
Right Choice Home Care
Stop piecing together random software. Get the integrated technology stack Sharon uses daily to run a
3x Best of Home Care® award-winning agency — deployed under your brand, with your logo.
Tool 01
Automated Interview Panel
Screens caregiver applicants 24/7 without you lifting a finger. Qualifying questions, automated scoring, and smart filtering eliminate poor-fit candidates before you spend a minute with them.
- 24/7 automated screening
- Custom qualifying questions
- Automated candidate scoring
- Smart disqualification filters
- 6 months platform access
Tool 02
Professional Website — Done-For-You Build
A home care-specific website built by Sharon's team, branded entirely to your agency. Not a template — a custom build with SEO architecture designed to convert visitors into clients and caregivers.
- Custom design under your branding
- SEO-optimized architecture
- Mobile-responsive build
- Conversion-focused layout
- Hosting and ongoing management included
Tool 03
CRM System & Lead Management
Track every lead, referral source, and client interaction in one system. Automated follow-up sequences, pipeline management, and reporting dashboards ensure no inquiry falls through the cracks.
- Lead and referral source tracking
- Automated follow-up sequences
- Pipeline management dashboard
- Reporting and analytics
- CRM setup and customization
Technology pricing is customized based on your coaching package and selected tools. VIP Elite and Platinum members receive the full technology suite included for 12 months. All other clients receive a custom proposal following a discovery call.
03 — Digital AI Vault
Your Entire Document Library —
Instant Access. Always Current.
A secure, cloud-based library of every template, policy, procedure, and form you need to launch, operate, and scale a nonmedical
home care agency. Powered by AI search. Updated as regulations change. Proven in a real, award-winning agency.
Policies & Procedures
HR Documents & Employee Handbooks
Client Intake & Assessments
Service Agreements & Contracts
Care Plans & Progress Notes
Caregiver Training Materials
Marketing Templates
Compliance Checklists
Full Access
Digital AI Vault — Annual Subscription
$1,997/year
Unlimited access · AI-powered search · Automatic updates
Unlimited access to the complete document library. Ask a question — get the exact document you need instantly. Documents are updated as regulations change. No stale templates, no expired forms.
- AI-powered search across all documents
- Automatic updates when regulations change
- Download, edit, and brand every document
- Proven in an award-winning agency
- Includes all 8 document categories
À La Carte
Individual Document Packs
From $497
Purchase specific categories only
Purchase only the document categories you need right now. Each pack is complete, ready to customize, and built to the same standard as the full Vault.
- P&P Manual Pack
- HR Document Package
- Client Intake Bundle
- Marketing Templates Pack
- Compliance Checklist Pack
Coaching clients at Accelerator level and above receive Digital AI Vault access included with their program.
04 — White-Label Services
Offer Premium Services Under
Your Brand
You sell it. Sharon’s team delivers it. Your clients never know the difference. Build recurring revenue without building the team.
This is a true white-label fulfillment model — everything is branded to you.
Category — Branding & Digital
Branding & Digital Services
- Branding & Logo Design — Complete brand identity packages
- Website Design & Management — Professional home care sites built and managed
- Digital Marketing & SEO — Search optimization, Google Ads, digital campaigns
- Graphic Design — Flyers, brochures, business cards, social media graphics
Category — Technology & Operations
Technology & Operations Services
- Automated Interview Panel — Caregiver screening deployed under your client's brand
- CRM System & Lead Management — Full setup, customization, ongoing management
- Virtual Receptionist / Intake Calls — Professional call handling for your clients' agencies
- Training Content & LMS Platform — Custom learning management with home care content
Category — Reputation & Growth
Reputation & Growth Services
- Google review generation and management
- Online reputation monitoring and response
- Online presence optimization
- Review platform strategy and setup
White-label pricing is customized based on volume, services selected, and your clients’ needs. Contact Sharon’s team for a consultation and custom proposal.
05 — Audit Strategy & Compliance
Don't Navigate a State Survey
Without Someone Who's Been Through It
Sharon has navigated state regulatory audits as an active agency operator — not as a former consultant who once worked in the industry.
She knows what triggers deficiencies, what surveyors focus on, and how to prepare your team before the real thing.
01
Starting Point — Every Engagement
Pre-Audit Consultation & Compliance Assessment
Comprehensive review of your operations, policies, client files, and caregiver documentation. Sharon evaluates your readiness for a
state survey and delivers a detailed gap analysis with a prioritized action plan tailored to your state's requirements.
state survey and delivers a detailed gap analysis with a prioritized action plan tailored to your state's requirements.
Custom Quote
Starting Point
Starting Point
02
Preparation — Before the Real Survey
Mock Survey & Full Audit Walkthrough
Sharon conducts a simulated state survey — replicating the exact process, questions, and documentation review a real surveyor performs.
You receive a detailed deficiency report with corrective actions so there are no surprises when it counts.
You receive a detailed deficiency report with corrective actions so there are no surprises when it counts.
Custom Quote
Most Requested
Most Requested
03
Real-Time — Survey Day
Audit Day Support — Sharon Present On-Site
Sharon is physically present during your actual state survey. Real-time guidance, document retrieval support, and the calm confidence
of having someone in the room who has been through it before. This is not remote support — Sharon is there.
of having someone in the room who has been through it before. This is not remote support — Sharon is there.
Custom Quote
+ Travel if Out-of-State
+ Travel if Out-of-State
04
Recovery — After a Difficult Survey
Post-Audit Remediation & Plan of Correction
If your survey results in deficiencies, Sharon develops your official Plan of Correction and works with your team to implement
the operational changes required to return to full compliance — fast. Timelines are tight; Sharon treats this as an urgent engagement.
the operational changes required to return to full compliance — fast. Timelines are tight; Sharon treats this as an urgent engagement.
Custom Quote
05
Proactive — Clean House Before It Matters
Compliance File Review & HR Audit
A thorough review of all client files, caregiver personnel files, and operational records. Every missing item identified, documented, and
assigned for correction. Ideal for agencies preparing for a survey, onboarding new staff, or wanting a complete internal audit.
assigned for correction. Ideal for agencies preparing for a survey, onboarding new staff, or wanting a complete internal audit.
Custom Quote
All compliance engagements are custom-scoped based on your agency’s size, state, survey timeline, and specific situation. Every engagement begins with a Pre-Audit Consultation. Contact us to discuss your situation and receive a proposal.
06 — Credentialing Services
Stop Leaving Revenue
on the Table
Most nonmedical agencies serve only private-pay clients — because credentialing feels overwhelming. Sharon guides you through it,
or handles it entirely. The result: entirely new client pipelines and referral relationships your competitors aren’t accessing.
Model A — Guidance & Coaching
Guided Credentialing
Custom Quote
Custom Quote
Sharon walks you through every step of the credentialing process. You handle the paperwork — she provides the roadmap, checklists, state-specific requirements, and real-time coaching to make sure it's done correctly the first time.
- Payer-specific application strategy
- State requirement mapping
- Document preparation checklists
- Pre-submission document review
- Troubleshooting and follow-up coaching
Best for: Agencies who want to learn the process and build in-house capability for future re-credentialing.
Model B — Done-For-You
Full-Service Credentialing
Custom Quote
Custom Quote
Sharon's team handles everything. Applications, supporting documentation, follow-up calls with payers, status tracking, issue resolution, and enrollment confirmation — all managed on your behalf.
- Full application preparation and submission
- Supporting documentation package
- Payer follow-up and status tracking
- Issue resolution and resubmission
- Enrollment confirmation and onboarding walkthrough
Best for: Agencies who want it handled and don't have the bandwidth to manage the process themselves.
Payer Type
VA Community Care Network
Serve veterans through VA programs including Veteran-Directed Care. One of the most reliable and consistent payer sources available to nonmedical agencies.
Payer Type
Medicaid Waiver Programs
300+ programs nationwide allow Medicaid recipients to receive home care instead of institutional care. State-administered and a major, consistent referral source.
Payer Type
Long-Term Care Insurance
Get enrolled with LTCI carriers so your agency can serve clients with active policies. These clients often have substantial daily benefit amounts and represent your highest-revenue cases.
Payer Type
Workers' Compensation Panels
Serve injured workers requiring in-home nonmedical support during recovery. Often overlooked by smaller agencies — and therefore less competitive for those who pursue it.
Payer Type
Managed Care Organizations
MCOs contract with home care agencies to serve Medicaid and dual-eligible members. Sharon navigates closed and competitive networks using industry relationships and strategy.
Strategy Service
Full Payer Diversification Program
A complete credentialing roadmap across all applicable payer categories in your state — prioritized by revenue potential, application timeline, and your agency's capacity.
White-label pricing is customized based on volume, services selected, and your clients’ needs. Contact Sharon’s team for a consultation and custom proposal.
07 — Marketing & Growth Services
Build the Referral Pipeline
That Fills Your Agency
Knowing where to network, how to stay top-of-mind with referral sources, and how to position your agency in the community is the difference between a full caseload and an empty one. Every service below is built from Sharon’s real-world relationships and tested strategies.
Networking Strategy & Training
Service
What's Included
Investment
Networking Best Practices & Strategy Guide
Where to network, who to target, conversation scripts, follow-up templates, and a complete tracking system. Everything you need to stop wasting time on the wrong rooms.
$997
Networking Training Intensive
Virtual, Half-Day
Virtual, Half-Day
Identify your top 20 referral targets, practice your elevator pitch, build your 90-day networking plan. Live, focused, and immediately actionable.
$1,997
Referral Source Development Campaign
Complete outreach system: scripts, templates, CRM tracking setup, community event calendar, and accountability structure. Built to create sustainable referral relationships.
$1,497
Referral Nurturing Email Templates
Sequence
Who it targets
Investment
Referral Nurture Sequence — Core
12 emails
12 emails
Hospital discharge planners, social workers, and case managers. Builds trust, educates on your services, and keeps your agency top-of-mind between visits.
$797
Physician & Medical Office Sequence
8 emails
8 emails
Physician offices, geriatricians, and primary care providers. Focuses on patient outcomes, care coordination, and seamless handoffs.
$797
SNF & Rehab Facility Sequence
10 emails
10 emails
Skilled nursing and rehabilitation facility staff. Positions your agency as the preferred discharge partner with messaging tailored to post-acute care coordinators.
$797
Community Partner Sequence
8 emails
8 emails
Senior centers, churches, veteran organizations, and community groups. Event invitations, educational content, and co-marketing opportunities.
$597
Complete Referral Email Bundle
All 4 sequences · 38+ emails total
All 4 sequences · 38+ emails total
All four sequences plus a customization guide and CRM setup instructions. Everything you need to deploy a full referral nurturing program across every source type.
$2,497
Sponsorship & Community Marketing
Service
What's Included
Investment
Sponsorship Strategy Package
How to identify, approach, and execute high-ROI community sponsorships. Event selection criteria, negotiation guidance, and branding strategy.
$997
Done-For-You Sponsorship Campaign
Sharon's team identifies events, negotiates sponsorship terms, designs materials, and coordinates execution. Full-service community marketing.
$2,497
Additional Marketing Services
Service
What's Included
Investment
Marketing Audit & 90-Day Strategy
Review of current marketing efforts, identification of gaps and missed opportunities, and a concrete 90-day action plan with priority sequencing.
$997
Caregiver Recruitment Campaign Setup
Job posting templates, caregiver screening process design, interview system setup, and ad copy for paid placement. Built to attract and filter quality applicants.
$1,297
Marketing Growth Bundle
Save $791
Save $791
Networking Strategy Guide + Sponsorship Package + Marketing Audit + Core Referral Email Sequence. The complete foundation for a full marketing program.
$2,997
08 — Home Consultation Coaching
Face-to-Face Strategic Guidance
On Your Terms
Get focused, high-impact time with Sharon — virtual or in-person, for a focused hour or a full day. Every format delivers the same thing: direct access to a real operator with proven systems.
Virtual · 60 Minutes
Power Hour
$497
Focused 60-minute session on any topic. Come with your questions — leave with clear, actionable answers from someone running a real agency right now.
Virtual · Half Day
VIP Strategy Day
$2,297
A half-day intensive focused entirely on your business. Written deliverables included. Ideal for working through strategy, planning an expansion, or solving an operational challenge.
In-Person · Full Day
In-State Consultation
$2,297
Full day at Sharon's office. Deep-dive into your operations, strategy, and growth plan. You travel to her — ideal for Illinois-area clients or those willing to make the trip.
In-Person · Full Day + Travel
Out-of-State Consultation
$5,997 + travel
Sharon comes to your office. Full day on-site: operations review, team training, and strategic planning. Sharon sees your operation firsthand and delivers recommendations in context.
In-Person · Full Day + Travel
On-Site Operations Assessment
$4,997 + travel
Sharon visits your agency for a comprehensive operational review, including a detailed written report and prioritized action plan—the closest thing to having her run your agency alongside you for a day.
Not Sure Which Format?
Start with a Free Discovery Call
15 minutes · No pressure
Sharon will assess your situation, answer your questions, and recommend the right format and level of support — whether that's a Power Hour, a full coaching program, or something else entirely.
Book Free Call09 — Specialty Programs & Events
Differentiate Your Agency.
Serve Who Others Won't.
Specialty programs give your agency a competitive edge with referral sources who need to know you can handle complex clients. Each program is built on Sharon’s Certified Dementia Practitioner training and real operational experience.
Dementia Care Specialty Program
$2,497
A complete specialty program built on Sharon's Certified Dementia Practitioner (CDP) certification. Includes training curriculum, client-facing marketing materials, and care protocols your team can implement immediately. Positions your agency as the dementia care expert in your market — a category where referral sources are actively searching for qualified partners.
Inquire
Hospital-to-Home Transition Program
$1,497
Discharge planning protocols, hospital partnership frameworks, and case manager-specific marketing materials. Built to make your agency the obvious choice when a discharge planner needs to place a patient — and to give you the language and systems to build relationships with hospital social work departments.
Inquire
Fall Prevention Program
$997
Assessment tools, caregiver training modules, and client education materials built around evidence-based fall prevention. A valuable differentiator with physicians, physical therapists, and families who are managing high-risk seniors. Gives your caregivers a structured protocol and your agency a marketable specialty.
Inquire
Events & Immersive Experiences
$3,997
3-Day Live Intensive Event
Non-Member Ticket
Full access to Sharon's signature 3-day live event without enrolling in a coaching program. Includes workshops, peer networking, hot seat sessions, and direct access to Sharon across all three days. VIP Platinum members receive tickets included.
$2,997/day
Shadow Day at Right Choice Home Care
Non-Platinum Members
Spend a full day observing real operations inside an award-winning agency. See how Sharon's systems work in practice — intake, scheduling, caregiver management, client communication, and more. VIP Platinum members receive 2 Shadow Days included.
Not sure where to start?
Every engagement begins with a free 15-minute discovery call. No pressure, no pitch — just a conversation about where you are and where you want to go.
Ready to Build Something
Worth Owning?
Sharon will assess your goals, your current situation, and recommend exactly the right
combination of coaching, technology, and services to get you there.
combination of coaching, technology, and services to get you there.